How we provided 400% the conversions for this food company
Beyond Publisher featured this meat delivery brand’s placements in premium positions across their publishing platforms Trendy Mami, Men With Kids, and Talk District. The dedicated articles focused solely on the company’s brand, services, and products, while generating interest as a solution for holiday gifting. The client desired extended visibility for the holiday season, and was seeking ways to promote their products for any and all gifting scenarios for the holiday season. Their products, such as steak packages, gift baskets and seafood dinners were added to dedicated articles, featured paragraphs and were introduced in content for newsletters and push notifications.
Main Placements Used
4 Sponsored Posts 4 Sponsored Newsletters and Push Notifications 5 Sponsored Paragraphs in Holiday and Food Content
More Details on the Placements
Dedicated articles for the client focused solely on the brand and its products, and were presented as a solution for holiday gifting needs for any and all occasions. Dedicated paragraphs gave extended visibility to the company as a brand, and was included in content closely related to the product so the audiences matched well with the client’s products and solutions.
Clicks
40%
increase in clicks in December compared to November
Conversions
395%
increase in conversions in December compared to November
What worked
Most of the clicks and sales were generated by our series of sponsored posts, thanks to our targeted push notifications, newsletters, and social posts. Generating engagement from related audiences using these traffic funnels helped to bring conversions to the client.
The sponsored placements were displayed early in the content to ensure maximum visibility, and were included in articles and content that previously showed high-level engagement from users. Lastly, newsletter placements and push notifications ensured the brand’s content received maximum attention and visibility across all of our traffic funnels.
How to replicate the success
Through thorough analysis of the results, we are able to choose the ideal placements for similar companies in the future that will be statistically more likely to receive exposure and convert.
Having studied throughly the data from our numerous testing we’re confident we can easily replicate the success with similar brands.
Interested in Promoting Your Brand?
Check out our placements in the media kit and reach out to our team to start a potential partnership.